Sunglasses are an iconic symbol of summertime chill and we re hopeful that linking the technology to the frames on our can will introduce a new wave of legal age drinkers to a truly unique element of our packaging said katie powell associate marketing manager for coors light in a statement.
Coors light chill sunglasses.
Coors light summer chill sweepstakes june 24 2020 coors light summer chill sweepstakes gave the amazing opportunity to win a pair of coors light ray ban wayfarer sunglasses.
Coors light is kicking off the next phase of its made to chill campaign with a dog adoption program and a new spot that celebrates skipping cuffing season.
You can t forget sunglasses while you re out in the sun.
Instead of those icy mountains turning blue when the can gets cold some chill sunglasses appear.
The new 15 second spot which fits definitively in the oeuvre the brand has created within its made to chill world features a sweatpants clad woman grabbing a takeout box and a coors light from her refrigerator and settling in.
There s no better way to unwind than will a cold beer am i right.
Coors light is bringing their packaging to the next level this summer with chill sunglasses on the can that turn blue when the beer is mountain cold.
Coors light s summer is looking bright.
If you are ready to kick off summer with some time to chill you could win some free ray bans.
And just like the mountains on coors light s standard cans the sunglasses feature the same technology that turns them blue when the beer.
A pair of shades.
The latest installment of the beer brand s made to chill campaign is a new seasonal look that marries its famous snow topped rocky mountain iconography with a ubiquitous symbol of summer.
It doesn t get colder than this.
Check out the coors light website for ingredients exclusive swag and more info on the coors light xp app.
Coors is 4 2 abv light beer that is always lagered filtered and packaged cold.